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This web site sslserver.com has the following in the web page, "The larger purpose for using SSL with your online business is in establishing online trust between you and your website Visitor." We noticed that the website also stated " Foster this trust with the SSL Online Trust Program." It also said " Ecommerce is all about Trust. SSL is a transparent protocol that provides automatic trust verification and application-level encryption. Most applications that utilize SSL have some kind of visual indicator, such as a pad-lock, or an alert message to inform the user when an SSL-protected transport is being used." The header had secure socket layer as the highest ranking optimized keyword. It is followed by SSL, service, and SSL service which isn't as ranked as highly as secure socket layer. The next words sslserver.com used was secure server. secure sockets layer was included but will not be understood by search engines.